Niche Product. Vietnamese parents are highly motivated to pay for heritage language retention. $79/year is an easy "yes" for a year of learning.

Competes with SplashLearn ($12 USD). Slightly cheaper and offer
Canadian currency/context.

Standard market rate for educational apps.

Premium Product. Parents value "Life Skills" highly. This justifies a
higher price point than basic math/reading apps.

Upsell. Sell this as a one-time purchase to parents who want to learn how to teach their kids.

Includes Packs 1, 2, 3 & 4. This is the anchor. Most parents will choose this because it offers $50+ of value for $20