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Niche Product. Vietnamese parents are highly motivated to pay for heritage language retention. $79/year is an easy "yes" for a year of learning.

Competes with SplashLearn ($12 USD). Slightly cheaper and offer Canadian currency/context.

Standard market rate for educational apps.

Premium Product. Parents value "Life Skills" highly. This justifies a higher price point than basic math/reading apps.

Upsell. Sell this as a one-time purchase to parents who want to learn how to teach their kids.

Includes Packs 1, 2, 3 & 4. This is the anchor. Most parents will choose this because it offers $50+ of value for $20

High Margin Service. Canadian agencies charge $1,000+ for this. You use your Vietnam team to offer a competitive rate that schools can afford from discretionary budgets.

Slightly lower price as preschool lessons are shorter/simpler. Pitch this to private Montessori daycares.

Competitive entry price. Allows a single teacher to buy it out of pocket if the school won't pay.

Competitive entry price. Allows a single teacher to buy it out of pocket if the school won't pay.

Bundle Packs 3 & 4. This is your "Sweet Spot." It effectively makes the second subject half-price, encouraging the teacher to buy both.