Hiring Marketing Specialist (Education Sector)!

About Us: IUEDU Canada is an EdTech startup building technology that supports teachers and parents in delivering the right lessons to K-5 students. We are differentiating ourselves with a platform that offers extensive resource libraries, superior backend flexibility, and unique AI/ML capabilities.

The Role: We are looking for a Marketing Specialist with experience in education to lead our brand awareness campaigns. You will be responsible for crafting and managing outreach initiatives that target our two distinct customer bases: B2B (Schools) and B2C (Parents/Tutors).

Key Responsibilities:

- Dual-Audience Outreach: Develop and manage marketing campaigns specifically designed to engage B2B clients (driving school subscriptions) and B2C users (driving individual course purchases).

- Digital Marketing: Execute SEO and social media strategies to drive traffic to our website from both educators looking for classroom tools and parents seeking at-home learning support.

- Content Creation: Create tailored content that addresses the specific needs of our diverse audience—such as blogs on "Curriculum Integration" for teachers (B2B) and "Supporting Your Child's Learning at Home" for parents (B2C).

- Community Building: Leverage social media to build communities where parents and teachers can interact with the brand, fostering word-of-mouth marketing.

- Loyalty & Retention: Implement loyalty programs and campaigns (e.g., referral bonuses) that incentivize both schools and individual parents to continue using the platform.

Qualifications:

- Educational Background Required: Experience in the education sector is required to ensure marketing messages are pedagogically sound and resonate with educators and parents.

- Marketing Expertise: Experience in digital marketing, content marketing, and direct marketing.

- Adaptability: Ability to switch voices between professional B2B communication and supportive, engaging B2C messaging.

- Tech-Savvy: Familiarity with promoting SaaS platforms, specifically highlighting features like AI-based reporting and video-conference integration.

Please email us your resume and cover letter.